KATE MOSS is the NEW FACE of MANGO!

MANGO has chosen the British model as its Spring/Summer 2012 campaign image because she is a reference in the fashion world and embodies the type of urban, independent and bold woman MANGO wants to dress.

Kate Moss posed with the brand’s new designs at a house in London, in front of the lens of the renowned photographer Terry Richardson. The famous photographer has managed to immortalise to perfection the beauty of this fashion icon, who was radiant and natural throughout the shoot. The model declared: I’m really excited to be working with MANGO for S/S 2012, we had a great time shooting the campaign, the team are so easy to work with and shooting with Terry is always fun. The styling was done by Géraldine Saglio, while Charlotte Tilbury and Odile Gilbert were responsible for make-up and hair, respectively.

MANGO has produced a new TV commercial with the model for this season, called Spy Game. Shot under the orders of the photographer Terry Richardson in mid-December in London, the film will be seen on TV in early March in approximately forty countries including Cyprus.

With this collaboration, Kate Moss will take over from her predecessor, Isabeli Fontana, who was the image for the brand during the Autumn/Winter 2011 season. Since it was founded, MANGO has used celebrities to feature in its advertising campaigns. Models and actresses of the stature of Scarlett Johansson, Penélope Cruz, Milla Jovovich, Lizzy Jagger, Karolina Kurkova, Naomi Campbell, Eva Herzigova, Inés Sastre, Claudia Schiffer, Christy Turlington and Diane Kruger have also been images for the brand at various times.

Mallouppas & Papacostas Group 2009 annual turnover amounted to over 45m. Euro.
 
 

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