It all started in Verona with the creation of CALZEDONIA GROUP, a strong and widespread franchising network that today counts more than 4,859 stores in more than 54 countries worldwide. The brand TEZENIS was introduced in 2003 and gained a large part of the market because of its youthful, cosmopolitan and trendsetting profile. Customers can find in Tezenis stores products such as underwear (for women, men and children), homewear clothing (for women, men, and children), easywear clothing (for men, women and children) and swimwear (for men, women and children).
Founded in 2003, Tezenis embodies the Group’s cool, innovative soul, always au currant with new trends and social media.
Lounge music in the background, a large store space, reminiscent of an American loft, brushed concrete floors, huge fans whirring in the ceiling and shelves all around the walls. This is the identikit of the new Tezenis stores.
The look of Tezenis stores is cosmopolitan, collections are basic, young and “easy”, in continuous development, enhanced every week by new items, dedicated not only to women and men, but also to children.
The sale concept is different too: all items are on view and you can choose as you like. The pricing policy is extremely competitive, catering for a young clientele looking for value for money.
Nowadays there are 353 stores in Italy, more than 300 in other countries and more than 25 online stores.
Music, the universal language
To communicate with Tezenis target market, the brand has consistently chosen the youthful, universal language of music.
Digital presence at music events
Not only that, but Tezenis actively participates in and has a presence at important music festivals around the world, such as Coachella, Sonar and Nos Alive, thanks to various digital projects.