STRADIVARIUS’ AW23 CAMPAIGN
JOAN SMALLS, ESTHER CAÑADAS AND LUNA BIJL
STAR IN STRADIVARIUS’ AW23 CAMPAIGN
- The three models are the faces of the brand’s latest campaign, which invokes nostalgia and mythomania, and is built around fashion icons from three different generations.
- Stradivarius transcends trends and reasserts icons as eternal cornerstones of the fashion industry.
Stradivarius presents its AW23 campaign, featuring three international models embodying three generations of the fashion world. The Spanish model Esther Cañadas, the Puerto Rican model Joan Smalls and the Dutch model Luna Bijl are keenly aware of what it is to be timeless and eternal, and are the stars of the brand’s latest campaign.
Fashion history is underpinned by iconic items, such as the trench coat, the little black dress, flats and jeans. However, at the same time, it has been built around every player in the industry, most notably fashion designers, creatives and models who draw in so much attention that they eventually become icons.
Unlike trends, icons never go out of style and are eternal, as they transcend aesthetics and need to boast a certain charisma, versatility and attitude.
What is an Icon?
“For me, an icon is something that is seared in your memory” Esther Cañadas
“Integrity is crucial to being an icon” Joan Smalls
“I think that icons are eternal, and are something that people will remember forever” Luna Bijl
Stradivarius invokes nostalgia and mythomania with this campaign, and presents a collection built around denim, a fabric which has managed to reinvent itself season after season. In the brand’s new campaign, denim is faded and over-dyed, sitting alongside knitwear, faux-leather biker jackets, blouses and mini-skirts.
Throughout its history, Stradivarius has worked with icons such as Hailey Baldwin, Poppy Delevingne, Harley Viera-Newton, Amanda de Cadenet, Úrsula Corberó and Elsa Pataky across a range of brand initiatives. This year, the brand continues to build its fashionable image by using top international models for its AW23 campaign.
Trends come and go, icons remain.