Stradivarius: VARIUS Campaign
VARIUS, the Stradivarius social movement
The brand launches #LOVEALLYOURVARIUS in recognition of self-diveristy
MARCH 2021 -. Stradivarius launches VARIUS, a social movement committed to self-diveristy, to not defining ourselves. Being VARIUS is being diverse, always staying true to yourself.
People often decide who we are and label us without even knowing us. They judge us by on what they see on our social media, how we dress and how we express ourselves. But, isn’t everyone tired of these labels?
The VARIUS movement has been shaking up worldwide social media for a few days already. Now Stradivarius is acknowledging they’re behind this phenomenon through their @IAMVARIUS Instagram profile, and they’re asking the world a clear question with a unique response: how many labels do you need to define yourself? NONE. We are all VARIUS.
A manifesto headed by 7 international ambassadors who give voice to this movement through #LOVEALLYOURVARIUS. Actresses Beatrice Vendramin, from Italy, Julia Wieniawa, from Poland, and Renata Notni, from Mexico, Spanish model Lorena Duran and the singer Nia Correia, Russian artist Sasha Spilberg, and Dutch influencer @queenofjetlags, are the stars of VARIUS; they all reach a community of more than 17 million people worldwide.
Hundreds of international influencers and thousands of women around the world are joining them and these numbers are still growing. They are saying it loud and clear: why only be one woman if we can be VARIUS?
Discover the VARIUS movement at Stradivarius.com and on @STRADIVARIUS social media or the @IAMVARIUS profile.